Starting a business is easy!
Lots of people want to start their own business but too many of us make excuses such as:
- I don’t have time
- I don’t know enough
- I don’t have enough money
- I don’t have an awesome idea
If you witness anyone using these excuses, punch them in the face. The problem is that these people are missing the most important fact. Your first business is very unlikely to be the one that makes you rich. It shouldn’t take a million hours of your time and there is no reason for it to cost a significant amount of cash either. If you think you need an original idea, I suggest that you do some reading about how the most successful entrepreneurs got to be where they are. They became successful by starting out with mundane businesses that did things just slightly better than the competition. My point is that people pay too much attention to the USP (Unique Selling Point). Business is not about being unique. Business is about spotting a need and fulfilling it. Sometimes your uniqueness is simply your level of customer service or the fact that you’re the only business in the region offering your particular product.
Until recently, I had been trying for a long time to think of new ideas but whenever I came up with something, it always proved to be economically non-viable. I thought I was never going to get anywhere because everything seemed impossible but then out of nowhere, an opportunity just landed in my lap. I was approached by a small local retailer. Without getting into details, their online shop had been non-functional for two weeks due to a lack of professionalism on somebody else’s part. They were frustrated because they were losing sales and this was just the latest in a string of problems they’d been having. Their concerns seemed to be falling on deaf (or incompetent) ears so they came to me to fix some problems and migrate the shop to a new server. I treated their business like it was my business. I worked hard to solve the problems in a short time and put in some extra work for free. This was because I was focused on building a professional relationship instead of making a quick buck. They were impressed with my work and now they pay me a monthly fee to manage the site. I get paid separately for extra development work and I also receive a sales commission. I spent my first month’s earnings on a logo design for my new business to give it a more professional feel. Now that I’ve opened my eyes to this type of work and got to grips with the accounts etc, I’m already finding new opportunities and it’s very exciting!
In short, I accidentally started my first business by doing an ordinary job better than the competition. It cost me £0 to set up. It took a few hours to choose a name, register for self employment and learn how to do accounts. There was nothing difficult about any of this. Now, I know there is nothing terribly exciting about my little business and I’m not saying it’s easy to set up ANY company but it’s certainly easy to set up SOMETHING that puts your skills to good use and allows you to create some extra cash for yourself. Try it. Try it or I will punch you.
Have any of you started your own business? I’d love to hear what you do and how you got started. Let’s prove that starting a business is easy!